What: Collaboration with Tommey Walker and his label DETROIT VS. Every person
Where: 11 US cities picked as Changemakers towns by Gucci, and on Gucci.com
Why: Gucci is furthering its dedication to its social effects initiative, Gucci Changemakers, by collaborating with Detroit indigenous Tommey Walker and his brand DETROIT VS. Every person on a series of eleven t-shirts highlighting Gucci’s eleven Changemaker cities (Atlanta, Chicago, Detroit, Houston, Los Angeles, Miami, New Orleans, New York, Philadelphia, San Francisco, and Washington D.C). Gucci tapped Walker and his brand name simply because the ingenuity and sincerity of his brand caught their eye and matched perfectly with the brand’s reinvigorated dedication to group-based mostly modify.
This is the initially trend-primarily based software that the Changemakers system is releasing, and a part of the earnings from the shirts will be donated to the 2020 and recently introduced 2021 Gucci Changemakers North The united states Effects Fund winners. The winners are corporations striving to social and racial equity, concentrating on constructing connections and possibilities within communities of coloration.
The shirts retail for $390 USD, obtainable in all eleven towns and Gucci.com. A unique edition shirt which claims “GUCCI VS. EVERYBODY” will be out there completely at Troy Somerset Assortment Gucci in Detroit.
“I took my inspiration from stunning berries that arrived whilst we had been receiving prepared,” points out superstar makeup artist Kate Lee. “Making use of the Chanel LipScanner Application, I was in a position to match the excellent shade of strawberries for her lips. For the rest of the search, I wanted to produce a Spring seem with a muted mauve matte eye, peachy cheeks, and strawberry lips!” The crucial to the perfect tinted lip on Haas is the new formulation of the Chanel Rouge Coco Bloom. “It is so pigmented and that there are so many strategies to use it,” she provides. “You could do a super daring glossy lip or even a extra intensive balm and only use a tiny little bit.” You can be part of the waitlist for Rouge Coco Bloom here.
Sasha is a regular contributor to Goats On The Road exactly where he shares his tips as a total-time traveler and electronic nomad. In specific, Sasha is an expert in travelling the United States, Mexico and Thailand. He’s also an on the web English trainer and a video clip producer. In point, he researched video clip manufacturing at Michigan Point out College. He and his spouse Rachel share their adventures on their web site, Grateful Gypsies.
Meghan Markle and Prince Harry’s sit-down dialogue with Oprah has been teased as an explosive, genuine, and intimate discussion the likes of which royal admirers have hardly ever found. But it also marks the initially joint televised job interview the pair has carried out due to the fact stepping back from their responsibilities as the Duke and Duchess of Sussex and considering that asserting the information of their next baby. So what does just one wear for these a momentous situation? Armani.
In a new teaser for the special, airing March 7, Markle can be viewed in a black silk Armani costume, embellished with an asymmetrical floral sample and matching belt. She done the polished appear with a easy nevertheless subtle pair of black stiletto pumps from a single of her most loved footwear manufacturers, Aquazzura. (Her actual dress is now sold out, but shop a similar design beneath!)
Her hair, unsurprisingly, was swept up into her signature minimal bun for the function. But Markle did increase a surprise twist with a bolder splendor search than typical, opting for a heavier lined eye, coral cheeks, and a pink glossy lip.
Belted Floral-Print Silk Midi Gown
Giorgio Armani https://www.neimanmarcus.com
According to the trend account @MeghansMirror, Markle’s accessorized the outfit with a necklace by designer Pippa Modest, earrings by Canadian retailer Maison Birks, and a diamond bracelet which is thought to a Cartier heirloom from Princess Diana’s selection.
The outfit is certainly a departure from Markle’s approachable and (fittingly) California-woman type which she’s mainly returned to because going to Montecito—consider the $30 Velvet Torch gown she was spotted putting on on FaceTime with Prince Harry throughout his James Corden appearance. But the over-all dressier feel appears fitting contemplating how weighty and emotional their job interview is poised to be.
In the clips released on February 28, viewers listen to Prince Harry communicate about his mother’s struggles with the push and the royal spouse and children. “My most important issue was historical past repeating by itself,” he claims with candor. “For me, I’m just truly relieved and happy to be sitting right here conversing to you with my wife by my side, because I can not start to consider what it was like for [my mother] going by this process by herself all all those several years ago.”
Neha Prakash As Marie Claire’s senior information and lifestyle editor, Neha oversees all points entertainment, pop culture and politics from Tv set exhibits and films we just cannot halt bingeing to famous people we cannot cease shipping.
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At the top of the pandemic, I was paying out times by yourself, typing at my laptop and scrolling on my mobile phone. I began to come to feel a constant sense of restlessness that introduced with it a lower-amount nervousness that, above time, morphed into a subtle melancholy. I essential to obtain a way to reintroduce pleasure and novelty into my lifetime.
It begun with bubble baths. At the very least at the time a 7 days I would soak my stress away and handle myself to a warm scented bathtub. But as my stress grew, so did my tub behavior.
Though there was a large mess of factors I couldn’t command, inside of my bathroom, standing in front of my mirror, I tried to management my skin.
At initially it was just eucalyptus bath salts and a single candle, and as my ritual progressed, incorporating new solutions grew to become aspect of the exciting. Discovering new scrubs, cleansers, and candles on the internet grew to become a normal part of my working day and, for that reason, going for walks 6 ft outside the house my condominium to retrieve a package deal became therapeutic.
My skincare program expanded exponentially as nicely. Though there was a big mess of factors I couldn’t management, inside of my rest room, standing in front of my mirror, I tried to handle my skin. My complexion didn’t always replicate the amount of work I put into it, but the time I put in washing my deal with and massaging in serums became vital, like I was pouring time and devotion into myself.
A single working day I called my mother, hoping her voice would carry my mood, only to be introduced down. She had just begun her new position as a preschool instructor after becoming out of perform for 7 months, but training learners she had never ever met alongside the woes of staying an educator all through a pandemic were being taking a toll, not to mention she was by itself most of the time. It’s often been just me and her, so considering about her remaining at household by herself still left a pit in my abdomen.
The author and her mom.
Courtesy of Annie Blay
As significantly as I hated being away from my mother, I was hesitant to transfer back again in. Everyone who has had to shift back again household understands why. Nevertheless dad and mom may possibly be loving, their regular presence along with the loss of privacy can really feel overpowering. But as the pandemic continued to rage on and I was ready to make the shift back home, all my attractiveness products and rituals came with me. I did my 7-move skincare regime in the exact lavatory the place my mom utilized to rapidly rub Vaseline all over my encounter as a little one. I took my extensive baths in the identical tub where by I reduce myself while shaving my legs for the 1st time.
Having said that, now my new beauty regime turned issue to unsolicited commentary and tips that normally started out with “You use as well several products” and ended with “You know all I use is Dove cleaning soap and my pores and skin is smooth and crystal clear.” My mother never ever truly had a skincare routine. Increasing up in Ghana, her beauty routine consisted of lathering on raw shea butter just after a tub and not a lot else.
Dove Purely Pampering Shea Butter with Heat Vanilla Entire body Clean
While our elegance routines could not have been far more unique, parts of our rituals started to inform each individual other. She’s added a several new products to her lineup, and her determination to the brand confident me to attempt Dove, though I’m extra of a overall body clean girl than a bar soap devotee.
Now, there is often a bottle of Dove entire body wash in the shower—currently Purely Pampering Shea Butter with Heat Vanilla—and it feels like the place the place our attractiveness routines satisfy in the middle, which, right now, is a put I’m satisfied to be.
Annie Blay Annie is a Trend and Attractiveness writer, with a enjoy for skincare and an obsession with bubble baths.
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When you’re getting your business up and running online, it can be challenging to figure out what makes a good website. Now, more than ever, it’s essential to have a website that showcases everything your business is about, even if you have a brick-and-mortar store.
Since I began freelancing, I’ve created numerous websites, but the most important one is the one that showcases my services. Without it, I would not have received as many clients as I have.
I owe a lot of my business success to implementing the features of a good website listed in this article. This post covers everything you’ll want to know about elevating your website to the next level.
What Makes a Good Website?
These are the main things to consider when creating a website.
1. SEO (Search Engine Optimisation)
How do you make a good website? Well, you make sure that it has SEO implemented, or else it’s never going to get any traffic from any search engine, especially Google. In order to have your content seen, you’ll need SEO.
A great website pays attention to good SEO.
SEO can take time to build up, so make sure that you start implementing it when you start your website for good measure. If you don’t know a whole lot about it, I suggest investing in an SEO course or using free resources that you can find online.
2. Design
Without a strong design, you aren’t going to have an appealing website. Design is what sets your website apart from others so that it doesn’t look so cookie-cutter.
Truth be told, the design does not have to be as in-depth as you might initially think. It can be as simple as using a free template and changing out the colours to make sure that it doesn’t match other websites that use the same template.
3. Calls to Action
To know what makes a good website, you have to learn what a CTA, or call to action, is. Essentially, this is any time on your site that you prompt your visitor to do something.
For example, “download now” is a simple CTA commonly used when talking about freebies on a website.
Make sure to create a powerful call-to-action phrase
The best way to make these recognizable is to have them be designed the same way every time there’s a CTA. So, maybe every CTA has a green background so that your visitor knows where they’re prompted to do something.
4. User Experience
At its core, your website was created to help, educate, or inspire a visitor. So, you want to make sure that users can quickly get around your website without much hassle.
Think about what would make the most sense as someone visiting your site. What do you want them to see first? Would they be more likely to look for your social media links at the top of your site or in the footer?
User experience will be different for every industry.
5. Links
Links are essential when it comes to having a strong website. Not only is it good for SEO, but it makes your user experience a lot better too.
When I say links, I don’t only mean links to other websites but also other pages or posts within your own site. Interlinking your content is key for navigation, and having readers see more of your content.
If you mention a freebie or a downloadable that you offer, be sure to link to it.
6. Easy to Read
When you write your website copy, you want to think about how easy it is to read. Keep in mind that legibility and readability are two different things; legibility is discussed later in the ‘what makes a good website design’ section of this article.
Great content is important for a solid website.
Readability refers to how easy your writing is to read by someone else. You don’t want to oversimplify your copy, but you do want to make sure that anyone who visits your website will be able to read and understand, what you have to say.
7. Simplicity
When it comes to a website, simplicity goes a long way. Never go overboard. Don’t have a million pages with a ton of colours that don’t go together at all.
At the end of the day, you want a minimal website that gets the point across without being too flashy (learn more about design below).
8. Security
Without security, people aren’t going to feel safe doing anything on your website. This includes making purchases or even just visiting your most recent blog post.
It may sound simple, but make sure that you have an up to date SSL certificate. When someone visits your site, they should see a locked padlock in the top left corner by the URL if they are on Google Chrome.
9. Consistently Fresh Content
Consistently creating fresh content is what makes a great website.
You want to make sure that you are always updating your site and adding new posts when necessary. This doesn’t mean you have to do it every day, but you should be posting something new at least once a week.
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By consistently posting, you help your SEO rankings and show visitors that your site is still active and frequently used.
10. Mobile Optimisation
What else do you need to make a good website? You need to make sure that your website is responsive on all screen sizes, including mobile, tablet, laptop, and desktop.
Make sure to produce a good responsive website design for all devices.
If your site is not responsive, you miss out on reaching a lot of potential website visitors. If someone is on their phone and wants to see your website, they should not run into any problems — otherwise, they’ll click away.
Luckily, most website builders will make your site responsive for you automatically.
What Makes a Good Homepage?
The homepage is an important part of your whole website — without an appealing one, people are just going to click away from your site.
Here are a few of the features you’ll want to make sure you have on your homepage.
1. Clear Logo
This probably goes without saying, but one of the features of a good website is to have a clear logo that isn’t overdone. This should be situated in your header so that people always know exactly what website they are on.
A great logo design will help your website standout.
Your website’s logo should not be super fancy. In fact, the simpler your logo, the better. If too much is done to it, then it will be hard to read.
2. Lots of CTAs
Lots of CTAs are what makes a good homepage. Take the homepage of Goats on the Road, for example; there are at least seven different CTAs, prompting visitors to “subscribe,” “learn more,” and “download for free.”
Without CTAs, your visitors aren’t going to know what you have to offer them. The best place to showcase them is right on your homepage so that visitors don’t have to go too far into your website to find all the good stuff!
3. Recent Blog Posts or Resources
You should always showcase your most recent blog posts, if you have any, right on the home page. Yes, this doubles for service providers and other small online business owners too.
You could do this in a few ways, but the best way (as far as web design goes) is to showcase the featured image with the post title and post date. You could opt to include a short excerpt if you wish as well.
4. About Section
Even though your website should be mainly centered around how you can help other people, you do want to include a short section introducing your visitors to the face behind the business.
On your homepage, make sure to include an excerpt from your about page along with a photo (or a video if you want to get snazzy) and link to your actual about page with a “read more” CTA button.
5. Social Media Links
One of the most underrated features of what makes a good homepage is having social media follow links either in your header, sidebar, or footer.
You mainly want your visitors to subscribe to your website, but having them follow you on other platforms can help your brand reach and exposure.
A good homepage has all the social media links.
Ensure that you make these easily accessible with a simple “follow us elsewhere” line of copy or something similar.
6. Simple Tagline on a Website Banner
Your homepage should quickly introduce all visitors to what you do and what your site can help them with.
That’s why you don’t want to underestimate the power of writing a strong line of copy to go above the fold of your website (that is, the part of your website that can be seen without scrolling).
A great example of this, again, is the homepage for Goats on the Road! By simply visiting this website and not even scrolling, you already know that the Goats are here to help you turn travel into a lifestyle.
7. Showcase Freebies or Offers
One of the easiest and best ways to grow your email list is to have free offers or resources that visitors can sign up for and download instantly. Whether it’s a checklist, ebook, template, or something else, you want to showcase it on your homepage.
Dedicate one of the sections on your homepage to only showcasing your freebies, or at least featuring one of your most popular free offers that you know people will want to sign up for.
8. Subscription Links
Separate from social media links, you want to make it easy for someone to simply sign up for your email newsletters if they want to. This helps grow your list and lets your visitors know that they can easily keep up with you if they wish to.
A common way to do this is to add a subscribe link in the footer, but you can also dedicate a whole section on your homepage to it, too, if you want.
9. Benefits Section
What are the benefits of someone visiting your website? One of the best features of a good website is a section showcasing exactly how you can help someone, separate from what you wrote above the fold in your website banner.
Will you help grow their follower count on Instagram if they sign up for your social media services? Maybe you’ll help them prepare for life on the road as a digital nomad. Perhaps you can help them start a business and coach them along the way.
Whatever it is, let people know, so they don’t have to scour your website to find out what it’s even about.
10. Social Proof
Finally, a great feature to have on your homepage, depending on your services or what your website is about, is to showcase social proof. This works a bit better with service-based business websites or websites that sell products.
social proof will help grow your website.
An example of this is if you have a course, for instance, on how to travel the world on a budget. Showcase a few testimonials from students of the course on your website, so people visiting know that you are legit.
What Makes a Good Website Design?
If you are wondering what makes a good website, then you’re in the right place. Below, learn more about specific design elements that can help elevate your website above your competition.
1. Use of White Space
Many people think they have to cover every little possible space on the page when designing a website. Well, I’m here to tell you that you want to do the opposite.
Think about it; the more you overdesign a page, the more distracting it’s going to be. White space is your friend, which is one of the first things any graphic designer is taught while in school.
Use the white space to your advantage to guide your visitor throughout your website.
2. Consistent Typography
Typography is one of the most challenging design aspects to learn, but you want to keep it as simple and consistent as possible. For instance, if you always use Times New Roman in all caps for your headers, make sure it’s like that on all pages.
You also want to put together fonts that work well. Often, this isn’t two serif fonts because that can get distracting. Instead, pair together two simple sans serif fonts or a serif and a sans serif for a touch of elegance.
3. Imagery
When thinking about what makes a good website, you probably initially think of imagery. If you want your website to be visually intriguing, you need to include images throughout your site.
While this may seem picky, the best way to use images is to make sure that they are all on-brand and edited in the same way. By doing this, you ensure that the pictures aren’t too distracting to the visitor but instead enhance their experience on your website.
4. Strong Branding
One of the best features of a good website is branding, which is something many people just starting out overlook.
At a minimum, you need to make sure to have a logo, colour palette, and type suite, or else your website isn’t going to be cohesive.
A well-branded website stands out the best.
If you aren’t a designer and can’t afford to hire one, then you can use a free tool like Canva to start yourself off and then later invest when it’s the right time. For colours, make sure you choose at least three, along with a few neutrals to use as background colours.
5. Simple Navigation
Simple navigation is truly what makes a good website design. Without it, nobody is going to be able to move around your website.
I’m sure you’ve visited a website or two and then immediately clicked out because you couldn’t figure out where the menu was or how to get to another page. I’ve been there too. That’s why navigation is so important.
6. Use of Hierarchy
Hierarchy is what makes a great website stand out from an average one. In simple terms, hierarchy refers to seeing what’s most important first, then what’s next most important second, and so on.
You want to make their experience on your website easy and straightforward so that they will want to return.
7. Readability
Have you ever visited a website only for it to be a completely yellow background with lime green text or something similar? A terrible design like that will immediately turn someone away from your website, and they’ll look for resources like yours elsewhere.
So, what do you need to make a good website legible? Think about the text. Without proper text, font and colour, nobody will be able to read what you’re saying, and your design will not be very pretty or aesthetically pleasing.
8. Focus on the Customer or Visitor
Many people who build a website make the mistake of focusing mainly on themselves, especially on the home page. Unfortunately, people aren’t visiting your website to hear your life story (most likely); instead, they’re visiting to learn from you.
If you want to have a strong website, make sure you take the time to focus all of your copywriting on your visitor. Call out their problems and struggles and how your website is here to help them. It will make them feel like you know them even though you don’t.
9. Design Consistency (i.e. grids)
Design consistency is one of the simplest features of a good website that is often overlooked. When designing a website, you want to think of it as a fluid layout with a grid, and everything you add to the page should fit on the grid.
For instance, if the majority of your design fits within 1200px of your site, then the rest of your design should too. Otherwise, it will stand out too much and will look like a mistake, distracting your visitors from the rest of your page.
10. Animations
This is a bit of a bonus, but adding fun animations like hover or scroll transitions can set your website apart from the others out there in the same niche as you.
Whether you’re designing your website on Squarespace or WordPress, this is pretty simple to learn how to do.
Consider placing an animation icon to look your website better.
If you use a tool like Elementor on WordPress, adding fun transitions like this is as simple as clicking a button, and pushing publish.
How To Make a Good Website
Follow the steps below to get started on creating your website. Remember to include all the other tips mentioned in the other sections of this article.
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Step #1. Buy a website domain
You can’t even start creating a website until you have a domain (ie: www.goatsontheroad.com). There are many different sites out there, but usually, wherever you purchase your hosting, you can also buy a domain.
When you buy your domain, be sure to create an email account as well (ie: yourname@goatsontheroad.com).
Step #2. Buy hosting and choose your website platform
Next, it’s time to purchase your hosting. There are tons of great hosts out there, but Bluehost is a great option that’s affordable and reputable.
Then, you’ll want to choose where to make your website. Some great options include WordPress, Squarespace, and Wix. Do your research to find which one works best for what you’re looking for.
Step #3. Design, design, design
The most creative part of making a website is designing, and that’s what you get to do next! No matter what platform you chose, there will most likely be free templates that you can utilise when making your website to save you a lot of time.
Keep on designing and improving your website to look better.
When using a template, remember to change the colours and add your branding, or else your site will look like every other site out there that used the same template. You could also consider purchasing a paid template so you’ll be a bit more original.
If you want to get real fancy, you could also use a drag and drop builder like Elementor, which can be used with any WordPress template, including free ones. With Elementor, you can easily customize any page on your website.
Step #4. Create your pages.
Last but not least, take the time to create the pages for your website. Usually, this includes having a homepage, about page, contact page, and services page.
The pages that are essential for your business website might be different from ones required for another, so make sure you thoroughly research competitors in your field to see what sections they have. Then, make them your own without copying.
Step #5. Write all of your web pages
While the design is important, words are what stick with people, and you want to make sure that you have copywriting that resonates with your visitor.
Take the time to sit and write out the copy for all of your pages. You could also hire a professional writer if you’d rather not deal with it on your own.
Conclusion
Now you know what makes a good website! While each industry might be different, the features listed in this article are the basic necessities for a website that sells your brand.
Making a good website takes time, so don’t rush it and carefully plan out what you’re going to do each step of the way. My most recent website build took me one whole month, but that’s what it takes to have a strong one.
I wish you the best of luck with creating the perfect website for your business.
The post What Makes A Good Website: 10 Must-Have Features appeared first on Goats On The Road.
Queen Elizabeth II and Princess Anne both of those wore The Queen Mary Fringe Tiara on their marriage ceremony days, and Her Majesty loaned the piece to her granddaughter, Princess Beatrice of York, for her intimate marriage to Edoardo Mapelli Mozzi. The tiara, which lots of feel was picked due to equally it’s sentimental importance and its all-diamond style and design, which complemented the bride’s Norman Hartnell gown also on personal loan from the Queen, marks the first time a fashionable royal bride has donned a tiara worn by yet another ancestral royal (permit by itself two) for her wedding day. In accordance to Town & State, given Beatrice and Edo’s postponement of a bigger-scale celebration due to the pandemic, the Queen very likely selected this piece with significantly larger symbolism in head: to signify the royal family’s historical past, as very well as solidarity, power, and stamina.
Christophe Robin Cleansing Purifying Scrub with Sea Salt
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We enjoy a multi-use merchandise. “This is a good health supplement to a volumizing shampoo, as it is good for an itchy scalp or sebaceous scalp, to assist exfoliate and revitalize the hair, consequently making additional volume,” Trygstad clarifies. “It is also fantastic for the duration of the wintertime on dry elbows and knees!”
With great fame comes a seriously upgraded look. That’s why we see the style of most celebrities improve after a few years in the spotlight. Unfortunately for them, they don’t always have the luxury of hiding away the evidence of the ’90s trends they probably wish they never wore. Ahead, take a look back at how fashion has changed over the years for celebs from Jennifer Lopez to Britney Spears.
1 of 45
Jennifer Lopez 1997 v. Now
We would never expect anything less than a glam form-fitting stunner from J.Lo.
2 of 45
Cate Blanchett 1998 v. Now
Bold yellow and corset dress = YES!
3 of 45
Courteney Cox 1994 v. Now
From the Fire and Ice Ball to *literal* fire and ice.
5 of 45
Miley Cyrus 1994 v. Now
Color and a bold statement has clearly always been Miley’s thing.
6 of 45
Claire Danes 1996 v. Now
Keeping in line with the silk fit only for Juliet.
7 of 45
Kate Hudson 1999 v. Now
Can you guess Kate’s favorite red carpet pose?
8 of 45
Scarlett Johansson 1998 v. Now
Scarlett basically became the smoldering dancing emoji.
9 of 45
Dakota Johnson 1998 v. Now
For a red carpet first-timer, a pant suit was quite the sophisticated choice for Dakota Johnson.
10 of 45
Angelina Jolie 1991 v. Now
Still gorgeous. Still WOW.
11 of 45
January Jones 1999 v. Now
A shorter hem and better fit, yet still all the class.
12 of 45
Nicole Kidman 1992 v. Now
Buh bye Pippi, hello sequins galore!
13 of 45
Heidi Klum 1999 v. Now
Okay, so maybe supermodels are exempt from the whole throwback photo thing.
14 of 45
Jared Leto 1998 v. Now
Jared Leto: the man of many, many hairstyles.
15 of 45
Demi Moore 1996 v. Now
Honestly having no issues with either look here. Bring back the buzz cut, Demi!
16 of 45
Mary-Kate and Ashley Olsen 1995 v. Now
These girls have always nailed the almost-matching-but-not-quite look.
17 of 45
Gwyneth Paltrow 1999 v. Now
Pretty in aesthetically-pleasing, iconic Oscar dress pink.
18 of 45
Brad Pitt 1991 v. Now
Brad: the ultimate cool guy since 1991.
19 of 45
Parker Posey 1996 v. Now
Are those…blue latex gloves?
20 of 45
Rihanna 2006 v. Now
Honestly, feeling both of these looks.
21 of 45
Chloë Sevigny 1998 v. Now
Don’t worry, Chloë hasn’t ditched the red lip yet.
22 of 45
Tia and Tamera Mowry 2003 v. Now
🎶”SISTAH SISTAH! Never knew how good it fit ya!” 🎶
23 of 45
Sarah Jessica Parker 1991 v. Now
Is that you, Carrie Bradshaw?
24 of 45
Britney Spears 1999 v. Now
The ’90s girl in all of us would have killed for those sequined pants.
25 of 45
Naomi Watts 1999 v. Now
What seems like a style 180 is actually a continuation of delicate detail. Well done, Naomi!
26 of 45
Paula Abdul 1990 v. Now
When you’re Paula Abdul you can really never go wrong.
27 of 45
Drew Barrymore 1995 v. Now
Drew circa 1995 was on to something via her choker and velvet slip dress.
28 of 45
Johnny Depp 1997 v. Now
If Captain Jack Sparrow and Sweeney Todd became one.
29 of 45
Julia Roberts 1990 v. Now
30 of 45
Winona Ryder 1991 v. Now
Sleek and black stays true to the Winona we know.
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Watching “How to Contour” video tutorials can have a completely different effect on your mood than actually learning how to execute the look on yourself. (One is ASMR, while the other can be… less soothing.) Figuring out which products to use and where on your face to sweep them isn’t always obvious (who else has ended up with a muddy chin-strap in their first attempt at a sculpted look?), which is why we decided to call up a pro.
Ash K. Holm is the mastermind behind the chiseled, fresh-faced looks of Shay Mitchell, Camilla Cabello, and—the contour-fluencer herself—Kim Kardashian. She detailed her tips for an everyday, sculpted makeup look, ahead. Relax, deep breaths—the process is only four steps.
The Kit
You’ll need your go-to skincare and foundation, a bronzer that is two shades deeper than your skin tone, and a concealer that is one to two shades lighter than your skin tone.
Your bronzer is what you’ll be using to enhance the angles of your face, and when it comes to picking its texture, Holm notes that powders can be more forgiving than creams. “If you’re not familiar with creams, the texture can get muddy on you quickly, and it may not last as long if it’s not set right,” she says. Her go-to: The Buxom Staycation Vibes Primer-Infused Bronzer, which she applies using a dense angled brush. (We like the Sigma Beauty F23 Soft Angle Brush for this.)
On the other hand, a cream product can give skin a fresher look—especially if you have dry skin. “If your skin is dry, you will fall in love with cream bronzers once you see how hydrated your skin looks and feels,” Holm says. Have a wet sponge on-hand (like the Original Beautyblender) to blend this product out.
Ash’s Pick: Powder
Staycation Vibes Primer-Infused Bronzer
Powder
Powder Contour Single
KKW Beauty kkwbeauty.com
$20.00
Powder
The Sun Show Moisturizing Baked Bronzer
Cream
Match Stix Matte Contour Skinstick
Fenty Beauty sephora.com
$25.00
Cream
Firm Flesh Stick Foundation
Flesh Beauty fleshbeauty.com
$18.00
Cream
Nudies Bronze
Nudestix nudestix.com
$34.00
Once you’ve picked out your sculpting tools, find your highlighting hue. Holm suggests using a concealer that is one to two shades lighter than your skin tone, like the Kosas Revealer Concealer, which has an easy-to-blend, lightweight formula that doesn’t crease.
The Prep
Before picking up a brush, give your skin a quick facial massage, which can help with lymphatic drainage, a.k.a. the draining of static, excess fluids from an area that can cause puffiness. “When massaging my clients face, I like to use a soft relaxing touch while lifting the face in a continuous upward direction to give it a mini lift,” says Holm. If you want an even more luxe experience, wield a face massaging tool like a jade roller or the ReFa CAXA M1, which has four roller balls on one side and a smooth curve on the other to sculpt, massage, and help promote lymphatic drainage.
After massaging your face, apply your foundation as you normally would.
Step 1: Define
Sweep your bronzer onto the parts of your face that you would like to define. Holm says this could be along your hairline, cheekbones, the sides of your nose, and jawline. “The lighter the touch, the better,” she notes. She has a few guidelines for when you’re sculpting these areas:
Hairline: Sweep the product in a back and forth motion along your hairline to build up the color. “As you move to the center of the forehead soften up your touch for a flawless finish,” Holm says. Follow the same technique as you move to the temples.
Cheeks: Slightly smile, and use the apples of your cheek as a guide when angling your brush on your cheeks.
Jawline: Lightly shade under and slightly above the jawline.
Step 2: Find Your Light
Holm suggests applying a few dots of concealer to the high points of your face, including the bridge of your nose, the center of your forehead, on the tops of your cheekbones, and areas around your mouth (like the corners of your lips and above the cupid’s bow).
Step 3: Blend It Out
Use a wet Beautyblender or dense angled brush to blend out your look. If you’re using the punchy pink sponge, tap it over your makeup in circular motions to melt your makeup into your foundation. If you’re using a brush, sweep it back and forth until your look is even.
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Step 4: Lock In Your Look
Holm is partial to using a setting powder and a powder puff to set in a makeup look, but calls out one thing to remember: “Everyone’s skin has different needs,” she says. “Use less setting powder on dry skin, more on oily skin, and a little in between for normal skin.”
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