In the eyes of H&M and Simone Rocha, hunting chic must be a family affair. Pursuing previous collaborations with Giambattista Valli and Johanna Ortiz, H&M is launching a new selection with London-based manner designer Simone Rocha this March. The variations operate the gamut from daywear to formal apparel and will be made for all ages, and the complete lookbook dropped right now for us to ogle.
Individuals common with Rocha’s signature silhouettes, pearl embellishments, and ethereal materials will identify her imprint on the selection. You will find a heat colour palette of creams, reds, pinks, and black and a mix of fabrics from tulle to tweed. No matter whether sparkling extras, neoprene purses, or moody floral blouses are on the brain—the H&M x Simone Rocha delivers. The designer reportedly reflected on preceding collections, “dissecting and rebuilding legendary items into new propositions” for a refreshing output that retails from $7.99 to $349.
A forthcoming marketing campaign for the collaboration will feature Daisy Edgar-Jones of Normal Folks, Adwoa and Kesewaa Aboah, Tess McMillan, Faye Wei Wei, Francesca Hayward and Kelsey Lu. Forward, we scored behind-the-scenes images from the campaign, so contemplate this your 1st glance at the collection’s quickly-to-be marketed-out products.
Other than the financial institution account-pleasant price tag tag, Rocha’s H&M collaboration has a piece for anyone in your circle. You will find womenswear, menswear, and youngsters clothing in the lineup. Each and every piece is intended to enhance each individual other, this kind of as his and hers trench coats and miniature versions of adult ensembles. Inclusivity is at the core of the collection. “In Rocha’s get the job done, group is central, and this assortment encapsulates this sense of kinship, togetherness and heat,” according to the brand’s push release.
The Simone Rocha x H&M collection will be readily available in-shops and at hm.com on March 11, 2021.
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