There are number of luggage that stand the exam of time much better than a Chanel. Particularly, the Chanel 11.12 comes to mind when 1 even thinks of an iconic type. Colloquially known as the flap bag, the style and design very first came on the scene in the ‘80s, when Karl Lagerfeld reimagined the house’s signature 2.55 (which was initially produced in 1955) with a double-C clasp, diamond quilted leather-based, and a chain strap interlaced with leather. The relaxation is fashion heritage.

To honor the icon—and leaning into the truth that customers ended up far more keen to devote in traditional purse styles in 2020—the French atelier is putting the 11.12 front and center of its newest campaign. It stars together with the arms of products Anna Mouglalis, Imaan Hammam, Louise de Chevigny, Rianne van Rompaey, and Zoé Adjani in images lensed by Inez van Lamsweerde and Vinoodh Matadin.

“In fashion, every single year everything modifications so rapidly, it is awesome to see these typical baggage that have been close to for so long,” stated van Rompaey. “It’s the most well known bag in the planet.” Even though a Chanel bag comes with a steep price tag, it is 1 of the few style items you won’t regret paying for. The bag has a storied track record for retaining its value over time, earning it just one of the smartest trend investments you can don.

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