Dove Collaborates with Aurora James and Brother Vellies


2021’s smoothest, shiniest collaboration is coming to you straight from the drugstore natural beauty aisle. Dove’s Hair Remedy assortment is teaming up with Brother Vellies and Fifteen Per cent Pledge founder Aurora James for a constrained-version a few-piece accent collection.

“Dove was 1 of the initial brands I noticed use gals with various overall body styles in their campaigns and it was truly empowering,” James shared in excess of Zoom. “The model instructed us how we are in the earth right now is plenty of. Which is some thing I also talk through my Brother Vellies strategies, and some thing I required to share with this assortment. This is just not about a self care routine check listing, it is about minimal moments you can insert into your each day regimen that also transpire to be self treatment.”

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Every single accessory—a copper scarf, a cream pillow scenario, and an outsized scrunchie in the brand’s signature mint—is created of 100 p.c silk and will be sold with a corresponding Hair Treatment selection exclusively at Brother Vellies Brooklyn shop and on their web page. (The scrunchie goes with Breakage Remedy, head scarf with Hydration Spa, and pillowcase with Dry Scalp Treatment.)

“I really dissected every ingredient of the Hair Remedy collection with Dove to build goods that would be purposeful and realistic, but also stunning.”

Fortunate for you, this fall will not likely involve waiting in 100-individual hypebeast lines a la Supreme—the overall assortment will be available to store at BrotherVellies.com on March 15th. James’s sizzling tip on how to get your arms on one particular (or all a few) of the parts? Signal up right here so you may know the second it drops.

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