Versace Launches New Monogram for Fall-Winter 2021


You don’t occur to Versace to have on brown. At the very least, that is what its historical past of bold hues, J.Lo jungle prints, and ’90s black-and-gold power dressing have taught us. The manufacturer is flipping the script for the slide 2021 time, introducing us to a new dialogue in just the Versace-verse: monogramming. Debuting a new monogram this season, dubbed La Greca, the new selection is aligning itself with heritage brand names like Goyard, Louis Vuitton, and other people who well surpass Versace’s somewhat limited existence. (It was started in 1978, whilst quite a few archival brands ended up launched on the foundation of monogrammed luggage in the 19th century).

The phase was established as a substantial La Greca structure, with Versace types placed in bins like a sartorial “Cell Block Tango.” DonatellaVersace positioned a significant value on its forged: “Designs are like actors, they bring the patterns to life, just like when a performer portrays a character,” she reported in the present notes. “All through the filming of this show I noticed how vital it is to give the products time to ‘feel’ the dresses they have on on the runway. Despite living in a digital era of immediacy, getting this time is essential to type a authentic connection.”

But despite a VIP roster showcasing the two Gigi and Bella Hadid, Treasured Lee, Irina Shayk, and more, La Greca is the genuine star of the digital presentation. It surfaces as luggage. As garments. As tights. It truly is in all places, furthering the plot level of Versace positioning by itself as an atelier with heritage in the creating. The outfits carry the thread with vintage-influenced clothing in the sort of ’70s sweater vests, disco collars, and retro tights encasing legs in La Greco’s geometric print. The Versace of yore nonetheless remains, with chest-baring tops fit for open up coronary heart surgical treatment and a distinct and furtive work to increase mid-increase recognition, a skirt increase often forgotten.

The introduction of La Greca forges a new route for Versace, but it would not price cut its manufacturer DNA of smoldering intercourse enchantment and an unapologetic sense of self. As she famous, “this is what the present and foreseeable future look like to me.”

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