Zerina Akers Turns Black Owned Everything Into an Online Shopping Destination


At the peak of the pandemic—and the racial rigidity that swept the country in the summer season of 2020—there was a want to emphasize extra Black excellence over and above times of trauma in the group. Although Sharon Chuter was calling for transparency and accountability in organizations, Zerina Akers—stylist to stars like Beyoncé and sister duo Chloe x Halle—launched the Instagram account Black Owned Every little thing that spotlighted Black enterprises, from fashion to house items to foodstuff, to fanfare. From there, Akers realized her up coming phase: Turning her preferred Instagram account into a one-prevent luxury e-commerce site. So she did specifically that.

Launching right now, February 12, Black Owned All the things debuts as “a system that is both a marketplace and media culture hub constructed on the foundation of inclusivity to amplify and empower a numerous group of creators,” the manufacturer suggests in a press release.

Black models and designers are worthy of more than black squares, hashtags, and reposts organizations posted in solidarity with the Black local community very last summer. At Black Owned Every little thing, Akers offers them a permanent house.

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This residence in individual looks like an expansive e-commerce web site that properties models that run the gamut from magnificence to manner, together with Fe Noel, Glemaud, Brandon Blackwood NYC, Salone Monet, Pores and skin Butter, and Lady and Hair. In addition to the shoppable internet site, Akers strategies to rework BOE into a cultural hub “by means of immersive storytelling and activated experiences” that will eventually grow to be a go-to vacation spot for all matters Black.

Shop Black Owned Every thing listed here.

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